Jasmine and myself have analysed numerous news articles about identity management and have come up with a rather good understanding of what the standard news discourse in this field is. It includes a reference to pop culture, often 1984 or James Bond, it likes somewhat exotic applications, and it emphasizes risks; which makes sense, because good news is no news. Rather than giving more detail, here is a link to a recent article in the Australian SunSunday Morning Herald which is typical:

http://www.smh.com.au/entertainment/restaurants-and-bars/you-want-a-drink-give-us-your-fingerprints-20110129-1a8x3.html